Every ingredient, named and explained.

Every ingredient in our formulas, named the way it appears on the label, with what it is, what it does and why it is in the jar.

Read the chart Browse the field guide

The standard

What clean means here

'Clean' isn't a regulated word. So here is exactly what we mean by it, and you can check the ingredient lists on this site for yourself.

Read: what clean means here

No sulfates
Sea Witch cleans with coco-glucoside, a mild cleanser made from coconut oil and plant sugar.
Coco-glucoside
No parabens
Any product that needs preserving uses only safe, COSMOS-approved preservative systems. None of our formulas lists parabens.
Radish root ferment, Lactobacillus +1
No silicones
Slip and softness come from plant oils and butters, jojoba and beeswax.
Jojoba oil, Castor oil +4
Fragrance, researched first
Some of our fragrances are synthetic. Every fragrance is researched before we use it, and is free of known carcinogens, mutagens and organ toxicants. When a formula contains fragrance, its ingredient list says so.
No mineral oil or petrolatum
Plant oils and butters do the softening: sunflower, olive, castor, meadowfoam, black raspberry seed, jojoba, cupuaçu and shea.
Sunflower seed oil, Olive oil +6
No FD&C or D&C dyes
Colour comes from charcoal and mineral pigments, and the shimmer from synthetic mica (synthetic fluorphlogopite), which is made rather than mined, avoiding the problems tied to mica mining.
Activated charcoal, Titanium dioxide +3
Every ingredient named and explained
The full ingredient list of every product, in label order, on every label and on this site, with a page for each ingredient: what it is, what it does and why we use it.

What clean doesn't promise

In the US, 'clean' and 'natural' have no legal definition for cosmetics. Any brand can use them to mean anything. Here they mean the points above, and nothing more.

It doesn't mean free of chemicals. Everything is made of chemicals, water and honey included.

It doesn't mean everything comes straight from nature. A few ingredients are made in a lab on purpose, and some of our fragrances are synthetic. Synthetic mica is made rather than mined, the iron oxides used in cosmetics are made synthetically, which keeps impurities out, and panthenol is made to a consistent grade.

It doesn't mean nothing can irritate. Essential oils, bee products and coconut-derived ingredients don't suit everyone. Read the list, and patch test anything new on your inner arm for a day before you use it on your face.

And it isn't a promise about results. These are cosmetics: they cleanse, polish, moisturize and change how skin looks and feels. They are not medicines.

The chart

Every formula, side by side.

Every ingredient in the collection, grouped by family. A dot means it is in that formula, and the bigger the dot, the higher it sits on the label. A ring marks a hero ingredient. Choose a product to see its ingredients around it, or an ingredient to see where it goes.

Search the chart

What it does

76 of 76

Every ingredient in the collection by family, and which formulas contain it
Ingredient INCI	What it does
Oils and buttersOils, butters and a liquid wax. They soften skin, add slip and help slow the loss of moisture.10
Black raspberry seed oilRubus Occidentalis (Black Raspberry) Seed Oil	A light seed oil, rich in fatty acids. First in Main Character Energy.							No. 1 of 7 on Main Character Energy’s label, hero ingredient
Caprylic/capric/myristic/stearic triglycerideCaprylic/Capric/Myristic/Stearic Triglyceride	An emollient made from glycerin and fatty acids. Helps Avalon spread and absorb.						No. 6 of 16 on Avalon’s label
Castor oilRicinus Communis (Castor) Seed Oil	A thick seed oil that gives Sea Witch its slip and cushioned feel.	No. 15 of 20 on Sea Witch’s label
Coconut oilCocos Nucifera (Coconut) Oil	Coconut oil. Helps loosen oily grime and gives Sea Witch its creamy feel.	No. 13 of 20 on Sea Witch’s label
Cupuaçu butterTheobroma Grandiflorum Seed Butter	Cupuaçu seed butter, a relative of cocoa butter. Softens and gives Avalon its cushion.						No. 5 of 16 on Avalon’s label
Jojoba oilSimmondsia Chinensis (Jojoba) Seed Oil	A liquid wax from jojoba seeds, close to skin's own oils. Silky, not greasy.							No. 2 of 7 on Main Character Energy’s label
Meadowfoam seed oilLimnanthes Alba (Meadowfoam) Seed Oil	Meadowfoam seed oil. A light, very stable plant oil that softens skin, in Black Magic.		No. 4 of 7 on Black Magic’s label
Olive oilOlea Europaea (Olive) Fruit Oil	Olive fruit oil. A rich, softening oil in Sea Witch.	No. 14 of 20 on Sea Witch’s label
Shea butterButyrospermum Parkii (Shea) Butter	Shea butter. Softens skin and helps slow the loss of moisture.						No. 7 of 16 on Avalon’s label
Sunflower seed oilHelianthus Annuus (Sunflower) Seed Oil	Sunflower seed oil. A light, softening oil in Sea Witch.	No. 12 of 20 on Sea Witch’s label
Clays and charcoalClays and activated charcoal. They absorb excess oil and help lift buildup from the surface of the skin.4
Activated charcoalCharcoal Powder	Porous charcoal that helps lift oil and grime as you rinse, and makes the formula black.	No. 19 of 20 on Sea Witch’s label	No. 6 of 7 on Black Magic’s label, hero ingredient
Bentonite clayBentonite	A clay that swells with water, absorbs excess oil and gives the mask its body.			No. 2 of 29 on Shroom Therapy’s label
Illite and montmorillonite clayIllite (and) Montmorillonite	A clay of illite and montmorillonite. Absorbs excess oil. First in Shroom Therapy.			No. 1 of 29 on Shroom Therapy’s label
Moroccan lava clayMoroccan Lava Clay	A Moroccan clay, also sold as rhassoul. Absorbs oil and leaves skin feeling soft.		No. 5 of 7 on Black Magic’s label, hero ingredient	No. 3 of 29 on Shroom Therapy’s label, hero ingredient
Botanicals, extracts and essential oilsLeaves, seeds, bark, fruit and their oils. They condition, polish and give each formula its scent.9
Aloe vera leaf juiceAloe Barbadensis Leaf Juice	Aloe leaf juice. A hydrating, conditioning base in Sea Witch and Avalon.	No. 5 of 20 on Sea Witch’s label					No. 2 of 16 on Avalon’s label
Ceylon cinnamon bark oilCinnamomum Zeylanicum (Cinnamon) Bark Oil	Ceylon cinnamon bark essential oil. A warm, spicy scent, last on Black Magic's list.		No. 7 of 7 on Black Magic’s label
Cinnamon bark powderCinnamomum verum Bark Powder	Ground cinnamon bark. Adds a warm, spiced note to Shroom Therapy.			No. 29 of 29 on Shroom Therapy’s label
Lavender oilLavandula Angustifolia (Lavender) Oil	Lavender essential oil. The floral half of Remember When's scent.					No. 4 of 7 on Remember When’s label, hero ingredient
Peppermint oilMentha Piperita (Peppermint) Oil	Peppermint essential oil. Cool, fresh and minty, in Sea Witch.	No. 16 of 20 on Sea Witch’s label, hero ingredient
SugarSucrose	Sugar crystals. The polish in Black Magic, and they dissolve as you rinse.		No. 1 of 7 on Black Magic’s label, hero ingredient
Vanilla extractVanilla Planifolia Fruit Extract	Extract of vanilla pods. The warm note in Main Character Energy.							No. 3 of 7 on Main Character Energy’s label, hero ingredient
Vanilla fruit waterVanilla Planifolia Fruit Water	A vanilla hydrosol. Soft vanilla scent in the water base of Remember When and Avalon.					No. 2 of 7 on Remember When’s label, hero ingredient	No. 4 of 16 on Avalon’s label, hero ingredient
White tea extractCamellia Sinensis Leaf Extract	White tea extract. A conditioning plant extract, naturally rich in polyphenols.						No. 11 of 16 on Avalon’s label, hero ingredient
From the seaAlgae extracts that hydrate and condition, and a seaweed gum that gives texture its glide.3
Black algae extractBlack Algae Extract	An algae extract, used to hydrate and condition. Part of Sea Witch's marine side.	No. 17 of 20 on Sea Witch’s label, hero ingredient
Marine phytoplanktonMarine Phytoplankton (Nannochloropsis Oculata Extract)	A pure extract of one marine microalga, Nannochloropsis oculata. Hydrates and conditions.	No. 20 of 20 on Sea Witch’s label, hero ingredient
Sodium alginateSodium Alginate	A seaweed-derived gum that thickens and gives texture a smooth glide.	No. 18 of 20 on Sea Witch’s label			No. 8 of 8 on Solar Plexus’s label
From the hiveHoney, beeswax and bee pollen: humectants, structure and a conditioned feel. All of them are animal-derived.4
Bee pollen extractBee Pollen Extract	Bee pollen extract. Conditions skin for a smooth, even look, in Solar Plexus.				No. 4 of 8 on Solar Plexus’s label, hero ingredient
BeeswaxCera Alba (Beeswax)	Beeswax. Gives Avalon its body and leaves a soft, protective feel.						No. 10 of 16 on Avalon’s label
HoneyMel (Honey)	Honey. A humectant that keeps skin feeling soft. Second in Black Magic.		No. 2 of 7 on Black Magic’s label, hero ingredient
Honey extractMel (Honey) Extract	Honey extract (manuka, per Avalon's description). A humectant for a dewy, supple feel.						No. 12 of 16 on Avalon’s label, hero ingredient
Water and hydratorsWater, and the humectants that draw it to the skin's surface and help hold it there.7
AnhydroxylitolAnhydroxylitol	A humectant made from xylitol. Helps skin hold on to water, in Remember When.					No. 6 of 7 on Remember When’s label
GlycerinGlycerin	A humectant that draws water to the skin's surface, so it feels soft and plump.	No. 4 of 20 on Sea Witch’s label	No. 3 of 7 on Black Magic’s label		No. 2 of 8 on Solar Plexus’s label	No. 3 of 7 on Remember When’s label, hero ingredient	No. 3 of 16 on Avalon’s label
Hydrolyzed silkHydrolyzed silk	Silk protein broken into small pieces. Leaves a smooth, satiny finish, in Solar Plexus.				No. 3 of 8 on Solar Plexus’s label, hero ingredient
Panthenol (provitamin B5)Panthenol	Provitamin B5. Helps skin hold moisture and feel soft.						No. 13 of 16 on Avalon’s label
WaterWater (Aqua)	The base of the cleanser, serum, mist and cream. It carries everything else.	No. 1 of 20 on Sea Witch’s label			No. 1 of 8 on Solar Plexus’s label	No. 1 of 7 on Remember When’s label	No. 1 of 16 on Avalon’s label
XylitolXylitol	A sugar alcohol that helps skin hold water. One of a trio in Remember When.					No. 7 of 7 on Remember When’s label
XylitylglucosideXylitylglucoside	A humectant made from xylitol and glucose. Helps skin hold water, in Remember When.					No. 5 of 7 on Remember When’s label
Gentle cleansers and emulsifiersThe ingredients that let oil and water mix, so a cleanser rinses clean and a cream holds together.4
Cetearyl olivateCetearyl Olivate	An olive-derived emulsifier that holds Avalon's water and oils together in a cream.						No. 8 of 16 on Avalon’s label
Coco-glucosideCoco-Glucoside	A mild, sugar-based cleanser made from coconut. Second in Sea Witch.	No. 2 of 20 on Sea Witch’s label
Polyglyceryl-3 oleatePolyglyceryl-3 Oleate	An emulsifier that helps Sea Witch's oils mix with water and rinse away cleanly.	No. 3 of 20 on Sea Witch’s label
Sorbitan olivateSorbitan Olivate	The partner of cetearyl olivate. Keeps Avalon's cream smooth and stable.						No. 9 of 16 on Avalon’s label
Ferments and freshnessRadish root ferment, Lactobacillus and coconut fruit extract: ferment ingredients of the kind used to help keep water-based formulas fresh. Any product that needs preserving uses only safe, COSMOS-approved preservative systems.3
Coconut fruit extractCocos Nucifera (Coconut) Fruit Extract	Coconut extract, listed with Lactobacillus as part of a ferment that helps keep it fresh.	No. 11 of 20 on Sea Witch’s label			No. 7 of 8 on Solar Plexus’s label		No. 16 of 16 on Avalon’s label
LactobacillusLactobacillus	A lactic acid bacteria ferment, part of what helps keep the formula fresh.	No. 10 of 20 on Sea Witch’s label			No. 6 of 8 on Solar Plexus’s label		No. 15 of 16 on Avalon’s label
Radish root fermentLeuconostoc/Radish Root Ferment Filtrate	A radish-root ferment used to help keep water-based formulas fresh.	No. 6 of 20 on Sea Witch’s label			No. 5 of 8 on Solar Plexus’s label		No. 14 of 16 on Avalon’s label
Texture, pH and colourThickeners, pH balancers and the mineral pigments behind the shimmer.7
Citric acidCitric Acid	Adjusts the formula's pH, in Sea Witch.	No. 8 of 20 on Sea Witch’s label
Iron oxidesIron Oxides (CI 77491)	Iron oxide pigment. Warms Main Character Energy's shimmer toward gold.							No. 6 of 7 on Main Character Energy’s label
Sodium citrateSodium Citrate	Works with citric acid to keep the pH steady.	No. 9 of 20 on Sea Witch’s label
Synthetic micaFluorphlogopite	Synthetic mica. Thin, flat flakes that give the oil its even shimmer.							No. 4 of 7 on Main Character Energy’s label
Tin oxideTin Oxide (CI 77861)	Tin oxide, used in small amounts in shimmer pigments. Last in Main Character Energy.							No. 7 of 7 on Main Character Energy’s label
Titanium dioxideTitanium Dioxide (CI 77891)	A white mineral pigment. Makes Main Character Energy's shimmer bright.							No. 5 of 7 on Main Character Energy’s label
Xanthan gumXanthan Gum	A gum made by fermentation. Gives Sea Witch its creamy body.	No. 7 of 20 on Sea Witch’s label
MushroomsShroom Therapy's 25 mushroom complex, each mushroom named on the list with its species and marked *Organic. Fungi, not plants: they are naturally rich in antioxidants and in beta-glucans, sugars that hold water.25
The 25 mushroom complex25 mushrooms, each marked organic	The 25 mushroom complex: from lion's mane, reishi and chaga to tremella and shiitake, naturally rich in antioxidants and water-holding beta-glucans, in a dry mask with three clays. The list marks each one organic.
Beech brownBeech Brown* (Hypsizygus tessulatus)	Beech brown (Hypsizygus tessulatus), the brown beech mushroom. One of the 25.			No. 27 of 29 on Shroom Therapy’s label
Black fungus/wood earBlack Fungus/Wood Ear* (Auricularia auricula)	Wood ear (Auricularia auricula), a dark, ear-shaped jelly fungus. One of the 25.			No. 14 of 29 on Shroom Therapy’s label
Buna shimejiBuna Shimeji* (Hypsizygus marmoreus)	Buna shimeji (Hypsizygus marmoreus), a beech mushroom grown in clusters. One of the 25.			No. 26 of 29 on Shroom Therapy’s label
ChagaChaga* (Inonotus obliquus)	Chaga (Inonotus obliquus), a hard, black growth found on birch trees. One of the 25.			No. 7 of 29 on Shroom Therapy’s label
ChanterelleChanterelle* (Cantharellus cibarius)	Chanterelle (Cantharellus cibarius), a golden forest mushroom. One of the 25.			No. 17 of 29 on Shroom Therapy’s label
ClamshellClamshell* (Hypsizygus tessulatus)	Clamshell (Hypsizygus tessulatus), a market name for beech mushrooms. One of the 25.			No. 28 of 29 on Shroom Therapy’s label
CordycepsCordyceps* (Cordyceps militaris)	Cordyceps (Cordyceps militaris), a slender orange fungus. One of the 25.			No. 8 of 29 on Shroom Therapy’s label
Field mushroomField Mushroom* (Agaricus campestris)	Field mushroom (Agaricus campestris), the meadow cousin of the button mushroom.			No. 20 of 29 on Shroom Therapy’s label
King trumpetKing Trumpet* (Pleurotus eryngii)	King trumpet (Pleurotus eryngii), an oyster mushroom with a thick white stem.			No. 19 of 29 on Shroom Therapy’s label
Lion's maneLion’s Mane* (Hericium erinaceus)	Lion's mane (Hericium erinaceus), a white, shaggy mushroom. First of the 25.			No. 4 of 29 on Shroom Therapy’s label
MaitakeMaitake* (Grifola frondosa)	Maitake (Grifola frondosa), also called hen of the woods. One of the 25.			No. 13 of 29 on Shroom Therapy’s label
MeshimaMeshima* (Phellinus linteus)	Meshima (Phellinus linteus), a hard, hoof-shaped bracket fungus. One of the 25.			No. 22 of 29 on Shroom Therapy’s label
MorelMorel* (Morchella esculenta)	Morel (Morchella esculenta), the mushroom with a pitted, sponge-like cap. One of the 25.			No. 18 of 29 on Shroom Therapy’s label
Open capOpen Cap* (Agaricus bisporus)	Open cap (Agaricus bisporus), the button mushroom grown on until its cap opens.			No. 10 of 29 on Shroom Therapy’s label
Oyster mushroomOyster Mushroom* (Pleurotus ostreatus)	Oyster mushroom (Pleurotus ostreatus), fan-shaped shelves on wood. One of the 25.			No. 21 of 29 on Shroom Therapy’s label
PorciniPorcini* (Boletus edulis)	Porcini (Boletus edulis), the king bolete, with pores instead of gills. One of the 25.			No. 16 of 29 on Shroom Therapy’s label
Poria cocosPoria Cocos* (Wolfiporia extensa)	Poria cocos (Wolfiporia extensa), a fungus that grows underground on pine roots.			No. 23 of 29 on Shroom Therapy’s label
PortabellaPortabella* (Agaricus bisporus)	Portabella (Agaricus bisporus), the brown button mushroom grown large and flat.			No. 11 of 29 on Shroom Therapy’s label
ReishiReishi* (Ganoderma lingzhi)	Reishi (Ganoderma lingzhi), a glossy, reddish-brown bracket fungus. One of the 25.			No. 6 of 29 on Shroom Therapy’s label
ShiitakeShiitake* (Lentinus edodes)	Shiitake (Lentinus edodes), a wood-grown mushroom with a brown cap. One of the 25.			No. 12 of 29 on Shroom Therapy’s label
Sweet toothSweet Tooth* (Hydnum repandum)	Sweet tooth (Hydnum repandum), the hedgehog mushroom, with spines under its cap.			No. 24 of 29 on Shroom Therapy’s label
Tremella/snow mushroomTremella/Snow Mushroom* (Tremella fuciformis)	Tremella (Tremella fuciformis), the snow mushroom, known for holding water.			No. 15 of 29 on Shroom Therapy’s label
Turkey tailTurkey Tail* (Trametes versicolor)	Turkey tail (Trametes versicolor), a banded bracket fungus. One of the 25.			No. 5 of 29 on Shroom Therapy’s label
White buttonWhite Button* (Agaricus bisporus)	White button (Agaricus bisporus), the everyday mushroom, picked young.			No. 9 of 29 on Shroom Therapy’s label
Wood hedgehogWood Hedgehog* (Hydnum repandum)	Wood hedgehog (Hydnum repandum), another name for the hedgehog mushroom.			No. 25 of 29 on Shroom Therapy’s label

The field guide

Each one, on its own page.

Open any ingredient for what it is, what it does, why it is clean and where it sits on each label.

Oils and butters

Oils, butters and a liquid wax. They soften skin, add slip and help slow the loss of moisture.

A pool of golden black raspberry seed oil beside two black raspberries on wet black basalt

Black raspberry seed oil Rubus Occidentalis (Black Raspberry) Seed Oil A light seed oil, rich in fatty acids. First in Main Character Energy.

A soft ivory mound of waxy emollient melting at its edges on wet black basalt

Caprylic/capric/myristic/stearic triglyceride Caprylic/Capric/Myristic/Stearic Triglyceride An emollient made from glycerin and fatty acids. Helps Avalon spread and absorb.

A thick pool of pale golden castor oil beside two mottled castor beans on wet black basalt

Castor oil Ricinus Communis (Castor) Seed Oil A thick seed oil that gives Sea Witch its slip and cushioned feel.

A scoop of solid white coconut oil melting into a clear pool on wet black basalt

Coconut oil Cocos Nucifera (Coconut) Oil Coconut oil. Helps loosen oily grime and gives Sea Witch its creamy feel.

Soft pale yellow pieces of cupuacu butter on wet black basalt, moss behind

Cupuaçu butter Theobroma Grandiflorum Seed Butter Cupuaçu seed butter, a relative of cocoa butter. Softens and gives Avalon its cushion.

A pool of golden jojoba oil beside brown jojoba seeds on wet black basalt

Jojoba oil Simmondsia Chinensis (Jojoba) Seed Oil A liquid wax from jojoba seeds, close to skin's own oils. Silky, not greasy.

A pool of pale golden meadowfoam seed oil beside small white meadowfoam flowers on wet black basalt

Meadowfoam seed oil Limnanthes Alba (Meadowfoam) Seed Oil Meadowfoam seed oil. A light, very stable plant oil that softens skin, in Black Magic.

Two green olives and an olive leaf in a pool of golden-green olive oil on wet black basalt

Olive oil Olea Europaea (Olive) Fruit Oil Olive fruit oil. A rich, softening oil in Sea Witch.

Soft ivory shea butter beside two shea nuts on wet black basalt, moss behind

Shea butter Butyrospermum Parkii (Shea) Butter Shea butter. Softens skin and helps slow the loss of moisture.

A pool of pale golden sunflower oil beside striped sunflower seeds on wet black basalt

Sunflower seed oil Helianthus Annuus (Sunflower) Seed Oil Sunflower seed oil. A light, softening oil in Sea Witch.

Clays and charcoal

Clays and activated charcoal. They absorb excess oil and help lift buildup from the surface of the skin.

A mound of black activated charcoal powder and a porous charcoal chunk on wet black basalt, moss behind

Activated charcoal Charcoal Powder Porous charcoal that helps lift oil and grime as you rinse, and makes the formula black.

A mound of pale grey bentonite clay powder on wet black basalt, moss behind

Bentonite clay Bentonite A clay that swells with water, absorbs excess oil and gives the mask its body.

A mound of sage-green clay powder on a slab of wet black basalt, moss behind

Illite and montmorillonite clay Illite (and) Montmorillonite A clay of illite and montmorillonite. Absorbs excess oil. First in Shroom Therapy.

A mound of warm brown Moroccan lava clay with broken pieces of the raw clay on wet black basalt

Moroccan lava clay Moroccan Lava Clay A Moroccan clay, also sold as rhassoul. Absorbs oil and leaves skin feeling soft.

Botanicals, extracts and essential oils

Leaves, seeds, bark, fruit and their oils. They condition, polish and give each formula its scent.

A cut aloe vera leaf with clear gel at its cut face on wet black basalt, moss behind

Aloe vera leaf juice Aloe Barbadensis Leaf Juice Aloe leaf juice. A hydrating, conditioning base in Sea Witch and Avalon.

Amber cinnamon bark oil beside two Ceylon cinnamon quills on wet black basalt

Ceylon cinnamon bark oil Cinnamomum Zeylanicum (Cinnamon) Bark Oil Ceylon cinnamon bark essential oil. A warm, spicy scent, last on Black Magic's list.

A mound of light brown cinnamon bark powder and a thin-layered Ceylon cinnamon quill on wet black basalt

Cinnamon bark powder Cinnamomum verum Bark Powder Ground cinnamon bark. Adds a warm, spiced note to Shroom Therapy.

A drop of oil hanging from a fresh lavender sprig on wet black basalt

Lavender oil Lavandula Angustifolia (Lavender) Oil Lavender essential oil. The floral half of Remember When's scent.

A fresh peppermint sprig with a drop of oil at a leaf tip on wet black basalt

Peppermint oil Mentha Piperita (Peppermint) Oil Peppermint essential oil. Cool, fresh and minty, in Sea Witch.

A heap of white granulated sugar on wet black basalt, moss behind

Sugar Sucrose Sugar crystals. The polish in Black Magic, and they dissolve as you rinse.

Two cured vanilla pods, one split open, beside a drop of amber extract on wet black basalt

Vanilla extract Vanilla Planifolia Fruit Extract Extract of vanilla pods. The warm note in Main Character Energy.

A split vanilla pod lying in a film of clear water on wet black basalt

Vanilla fruit water Vanilla Planifolia Fruit Water A vanilla hydrosol. Soft vanilla scent in the water base of Remember When and Avalon.

A small heap of silvery white tea leaves and buds on wet black basalt, moss behind

White tea extract Camellia Sinensis Leaf Extract White tea extract. A conditioning plant extract, naturally rich in polyphenols.

From the sea

Algae extracts that hydrate and condition, and a seaweed gum that gives texture its glide.

A tangle of glossy near-black algae fronds beaded with sea water on wet black basalt

Black algae extract Black Algae Extract An algae extract, used to hydrate and condition. Part of Sea Witch's marine side.

A pool of deep green microalgae-rich water on wet black basalt, moss behind

Marine phytoplankton Marine Phytoplankton (Nannochloropsis Oculata Extract) A pure extract of one marine microalga, Nannochloropsis oculata. Hydrates and conditions.

Pale alginate powder, a clear gel bead and a strand of brown kelp on wet black basalt

Sodium alginate Sodium Alginate A seaweed-derived gum that thickens and gives texture a smooth glide.

From the hive

Honey, beeswax and bee pollen: humectants, structure and a conditioned feel. All of them are animal-derived.

A heap of golden and orange bee pollen granules on wet black basalt, moss behind

Bee pollen extract Bee Pollen Extract Bee pollen extract. Conditions skin for a smooth, even look, in Solar Plexus.

Golden beeswax pastilles beside a piece of wax honeycomb on wet black basalt, moss behind

Beeswax Cera Alba (Beeswax) Beeswax. Gives Avalon its body and leaves a soft, protective feel.

A ribbon of golden honey coiling into a glossy pool on a slab of wet black basalt, moss behind

Honey Mel (Honey) Honey. A humectant that keeps skin feeling soft. Second in Black Magic.

A creamy, opaque dollop of pale manuka honey beside white manuka blossoms on wet black basalt

Honey extract Mel (Honey) Extract Honey extract (manuka, per Avalon's description). A humectant for a dewy, supple feel.

Water and hydrators

Water, and the humectants that draw it to the skin's surface and help hold it there.

White crystals dissolving into a clear droplet of water on wet black basalt, moss behind

Anhydroxylitol Anhydroxylitol A humectant made from xylitol. Helps skin hold on to water, in Remember When.

A slow clear stream of glycerin folding into a pool on wet black basalt

Glycerin Glycerin A humectant that draws water to the skin's surface, so it feels soft and plump.

A skein of lustrous raw silk fibres and a pale silk cocoon on wet black basalt

Hydrolyzed silk Hydrolyzed silk Silk protein broken into small pieces. Leaves a smooth, satiny finish, in Solar Plexus.

A single clear, glossy droplet of panthenol on wet black basalt, moss behind

Panthenol (provitamin B5) Panthenol Provitamin B5. Helps skin hold moisture and feel soft.

A crown splash of clear water on wet black basalt, moss behind

Water Water (Aqua) The base of the cleanser, serum, mist and cream. It carries everything else.

A heap of sparkling white xylitol crystals on wet black basalt, moss behind

Xylitol Xylitol A sugar alcohol that helps skin hold water. One of a trio in Remember When.

Fine white powder dissolving into a clear bead of water on wet black basalt

Xylitylglucoside Xylitylglucoside A humectant made from xylitol and glucose. Helps skin hold water, in Remember When.

Gentle cleansers and emulsifiers

The ingredients that let oil and water mix, so a cleanser rinses clean and a cream holds together.

Ivory waxy flakes made from olive oil, with an olive leaf, on wet black basalt

Cetearyl olivate Cetearyl Olivate An olive-derived emulsifier that holds Avalon's water and oils together in a cream.

A small pool of hazy, pale yellow coco-glucoside liquid on wet black basalt, moss behind

Coco-glucoside Coco-Glucoside A mild, sugar-based cleanser made from coconut. Second in Sea Witch.

A pool of pale amber emulsifier turning faintly milky where a water droplet touches it, on wet black basalt

Polyglyceryl-3 oleate Polyglyceryl-3 Oleate An emulsifier that helps Sea Witch's oils mix with water and rinse away cleanly.

Ivory waxy beads made from olive oil beside a dark olive on wet black basalt

Sorbitan olivate Sorbitan Olivate The partner of cetearyl olivate. Keeps Avalon's cream smooth and stable.

Ferments and freshness

Radish root ferment, Lactobacillus and coconut fruit extract: ferment ingredients of the kind used to help keep water-based formulas fresh. Any product that needs preserving uses only safe, COSMOS-approved preservative systems.

Half a cracked coconut with bright white flesh on wet black basalt

Coconut fruit extract Cocos Nucifera (Coconut) Fruit Extract Coconut extract, listed with Lactobacillus as part of a ferment that helps keep it fresh.

Milky translucent ferment droplets on wet black basalt, moss behind

Lactobacillus Lactobacillus A lactic acid bacteria ferment, part of what helps keep the formula fresh.

A small pool of pale ferment filtrate beside slices of fresh radish root on wet black basalt

Radish root ferment Leuconostoc/Radish Root Ferment Filtrate A radish-root ferment used to help keep water-based formulas fresh.

Texture, pH and colour

Thickeners, pH balancers and the mineral pigments behind the shimmer.

A heap of clear, glassy citric acid crystals on wet black basalt, moss behind

Citric acid Citric Acid Adjusts the formula's pH, in Sea Witch.

A mound of fine rust-red iron oxide pigment on wet black basalt, moss behind

Iron oxides Iron Oxides (CI 77491) Iron oxide pigment. Warms Main Character Energy's shimmer toward gold.

A heap of fine white sodium citrate granules on wet black basalt, moss behind

Sodium citrate Sodium Citrate Works with citric acid to keep the pH steady.

A soft mound of fine, pearly synthetic mica powder on wet black basalt, moss behind

Synthetic mica Fluorphlogopite Synthetic mica. Thin, flat flakes that give the oil its even shimmer.

A mound of fine, matte off-white tin oxide powder on wet black basalt, moss behind

Tin oxide Tin Oxide (CI 77861) Tin oxide, used in small amounts in shimmer pigments. Last in Main Character Energy.

A bright white mound of titanium dioxide pigment on wet black basalt, moss behind

Titanium dioxide Titanium Dioxide (CI 77891) A white mineral pigment. Makes Main Character Energy's shimmer bright.

Off-white xanthan gum powder beside a small clear gel on wet black basalt, moss behind

Xanthan gum Xanthan Gum A gum made by fermentation. Gives Sea Witch its creamy body.

Mushrooms

Shroom Therapy's 25 mushroom complex, each mushroom named on the list with its species and marked *Organic. Fungi, not plants: they are naturally rich in antioxidants and in beta-glucans, sugars that hold water.

The mushroom complex

A cluster of brown beech mushrooms with small marbled caps growing from moss on a dark wet log

Beech brown Beech Brown* (Hypsizygus tessulatus)

Glossy brown wood ear fungus growing from moss on a dark wet log

Black fungus/wood ear Black Fungus/Wood Ear* (Auricularia auricula)

A cluster of buna shimeji mushrooms with marbled brown caps growing from a mossy dark log

Buna shimeji Buna Shimeji* (Hypsizygus marmoreus)

A broken chunk of chaga, cracked black outside and rust-orange inside, on moss and wet basalt

Chaga Chaga* (Inonotus obliquus)

Two golden chanterelle mushrooms growing from moss on wet black basalt

Chanterelle Chanterelle* (Cantharellus cibarius)

A cluster of small white beech mushrooms growing from moss on a dark log

Clamshell Clamshell* (Hypsizygus tessulatus)

Slender orange cordyceps fruiting bodies rising from moss on wet black basalt

Cordyceps Cordyceps* (Cordyceps militaris)

Two white field mushrooms in moss, one tilted to show its pink-brown gills

Field mushroom Field Mushroom* (Agaricus campestris)

Two king trumpet mushrooms with thick ivory stems growing from moss on wet basalt

King trumpet King Trumpet* (Pleurotus eryngii)

A white, shaggy lion's mane mushroom growing from moss on a dark wet log

Lion's mane Lion’s Mane* (Hericium erinaceus)

A ruffled grey-brown maitake cluster growing from moss on a dark wet log

Maitake Maitake* (Grifola frondosa)

A hoof-shaped meshima bracket with a cracked dark crust and golden rim on a mossy dark log

Meshima Meshima* (Phellinus linteus)

Two honeycomb-capped morels rising from moss on wet black basalt

Morel Morel* (Morchella esculenta)

Two open cap mushrooms showing dark brown gills, growing from moss on wet basalt

Open cap Open Cap* (Agaricus bisporus)

A shelf of pearl-grey oyster mushrooms growing from a dark wet log

Oyster mushroom Oyster Mushroom* (Pleurotus ostreatus)

A porcini with a glossy chestnut cap and a thick pale stem, growing from moss on wet basalt

Porcini Porcini* (Boletus edulis)

A dark brown poria cocos sclerotium broken open to show its white interior, on moss

Poria cocos Poria Cocos* (Wolfiporia extensa)

A large portabella mushroom with dark brown gills, growing from moss on wet basalt

Portabella Portabella* (Agaricus bisporus)

A glossy red-brown reishi bracket with a cream rim on a mossy dark log

Reishi Reishi* (Ganoderma lingzhi)

Three shiitake mushrooms growing from moss on a dark wet log

Shiitake Shiitake* (Lentinus edodes)

A pale orange sweet tooth mushroom showing the soft spines under its cap, growing from moss

Sweet tooth Sweet Tooth* (Hydnum repandum)

A frilly, translucent white snow fungus on a mossy dark log

Tremella/snow mushroom Tremella/Snow Mushroom* (Tremella fuciformis)

Banded brown and cream turkey tail brackets layered on a mossy dark log

Turkey tail Turkey Tail* (Trametes versicolor)

Three white button mushrooms growing from moss on wet black basalt

White button White Button* (Agaricus bisporus)

Orange-tan wood hedgehog mushrooms in moss, one turned over to show the spines beneath

Wood hedgehog Wood Hedgehog* (Hydnum repandum)

Shroom Therapy

Twenty-five mushrooms, one mask.

The 25 mushroom complex: from lion's mane, reishi and chaga to tremella and shiitake, naturally rich in antioxidants and water-holding beta-glucans, in a dry mask with three clays. The list marks each one organic.

Meet all 25

Every ingredient, named and explained.

What clean means here

No sulfates

No parabens

No silicones

Fragrance, researched first

No mineral oil or petrolatum

No FD&C or D&C dyes